Example teardowns

Independent reviews of well-known online stores: what works, what we'd fix first, and the copy we'd write instead.

Koala · 6 November 2026
One of the best product pages in Australian retail, slowed down by its own scripts and interrupted by a pop-up at the moment of purchase
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Frank Body · 6 November 2026
A brand voice nobody else has, on a home page that takes 13.8 seconds to show its main image on a phone
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Bellroy · 5 November 2026
A beautifully built store that charges $9 by default for shipping it advertises as free
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