A clean, fast-to-buy product page with no star rating or reviews anywhere on it, a 12-second home page hero on phones, and feature blocks that describe a stainless steel bottle on a Tritan cup

Fix these, in this order

1. 01Product page · Half a day

   Show a star rating under the price and reviews on every product page

   We found no star rating, review count or customer reviews anywhere on the Big Cup page, on phone or laptop. Edition II is a new range asking $45–$70 for a cup or bottle, and a first-time buyer comparing it with cheaper bottles wants to know other people are happy with it. The page has a 5-year warranty and "100% Australian Owned & Designed", but nothing from customers.

   If you already collect reviews (Okendo, Yotpo, Judge.me and similar all work on Shopify), add the app's star-rating block under the price in the product template and its reviews block above Specs. For a new Edition II product with few reviews, show the reviews from the matching Edition I product until it has its own, and say so.
   

2. 02Speed · Half a day

   Get the home page's first image on screen in under 3 seconds

   In Google's mobile test, the largest element on the home page, the "Unstoppable" hero, took 12.0 seconds to appear on a mid-range phone, and the overall mobile score was 64 out of 100. Scripts only blocked the page for 51ms, so the delay is the hero itself, not apps. Google's real-user data rates the site fast, so most visitors are on quick connections, but shoppers arriving from social ads on mobile data see a dark, empty first screen for a long time.

   Check what the hero is: if it's a video or a large background image, serve a phone-width WebP poster image (under about 200KB) that shows straight away and load any video after it. Make sure the hero isn't lazy-loaded and give it high fetch priority in the theme section.
   

3. 03Trust and checkout · 1–2 hours

   Check the "needs to be added from its product page" error at checkout

   During our scripted visit, a 20oz Hero Tumbler (Graphite) ended up in the bag alongside the Big Cup, and checkout opened with a red error: "20oz Hero Tumbler - EDII – Graphite needs to be added from its product page. Please remove it from your cart and add it again there." This may be our script's fault, but it's worth checking, because a shopper who adds the Tumbler from a quick-add button on a collection page or the home page and then meets this error at checkout has to go back and start again, and many won't.

   Add a Hero Tumbler from every quick-add button (home page product rows, collection grids, the cart drawer's "Pairs well with") and go to checkout. If the error appears, the product likely needs a choice that quick-add skips (a required option or bundle). Either remove quick-add for that product so the button opens the product page, or make quick-add send the same data the product page does.
   

4. 04Product page · 1 hour

   Make the feature blocks match the product they sit on

   The description says the Big Cup is "shatterproof Tritan" with a "Jumbo Straw". The dark feature panel below says "crafted from over 90% recycled stainless steel" and "A secure screw in lid with secure seals prevents accidental spills on the move." A careful shopper now doesn't know what the cup is made of or whether it's leak-proof with a straw in it, and a shopper who buys it expecting steel will be disappointed.

   The panel looks like a shared section used on every Edition II product. Move its text into product metafields (or create a second version of the section for Tritan cups) so the Big Cup says, for example, "Tritan, BPA-free, dishwasher safe" and describes its actual lid. See the rewrite below.
   

5. 05Trust and checkout · 30 minutes

   Replace "High demand" with a dispatch estimate

   Right under Add to Cart, the page says "High demand. Orders of this product may have extra processing times" without saying how long. Shoppers buying a gift or replacing a daily cup want to know when it will arrive, and an open-ended warning invites them to wait or buy elsewhere.

   Swap the text for a concrete estimate, such as "Ships in 3–5 business days", using a product metafield so each product can show its own. If the estimate is normal, remove the warning entirely and use the space for free shipping (see the rewrite below).
   

6. 06Product page · 1 hour

   Close the empty gap below "Made for each other" on phones

   In our capture, the phone layout showed a single "Made for each other" product, then roughly a full screen of blank space before the feature panel. A shopper scrolling for more detail meets what looks like the end of the page and may stop there, missing the specs, FAQs, shipping and returns below.

   Open the product page on a phone and scroll past the "Made for each other" block. If the gap is there, it's probably a section that reserves height for content that doesn't load (a second recommendation, a video or an app block). Remove the empty block or set its height to fit its content.
   

7. 07Search basics · 20 minutes

   Add a share image and shorten the home page title

   Links to frankgreen.com.au show no image when shared in messages or on social, so the brand's most visual moment, someone sending a friend a bottle they like, shows as a bare link. The home page title, "frank green Australia: Reusable Cups and Bottles, Stainless Steel Cups", is 70 characters, so Google cuts it off, and the 179-character description is cut off too.

   In the theme editor, open Theme settings → Social media and upload a share image (1200×630, a product shot with the logo). In Online Store → Preferences, set the title and description to the versions in the rewrites below.