A very good coffee page that hides its price and its 532 reviews below the first screen, and a home page whose main image took 21 seconds to load on a phone

Fix these, in this order

1. 01Product page · 1–2 hours

   Show the price and star rating directly under the product name

   On a phone, the first screen of the Orthodox page shows the bag, the name and the size and grind buttons, but no price, no rating and no Add to Cart. The price only appears a scroll later, inside the One-time and Subscribe boxes. The 532-review, five-star rating is further down again, past the description and specifications. Price and proof are the two things a first-time buyer checks first, and here neither is on screen.

   In the product template, add a line under the title with the review stars and count (most review apps provide a "star rating badge" block) and the price for the selected size. Keep the One-time and Subscribe boxes as they are. Make the price line update when the size changes.
   

2. 02Speed · Half a day

   Get the home page's first image on screen in under 3 seconds

   In Google's mobile test, the largest element on the home page, the Gift Shop hero image, took 21.1 seconds to appear on a mid-range phone. Scripts only blocked the page for 160ms, so the problem is the image itself and how it loads, not apps. Google's real-user data rates the site fast overall, so most visitors are on quick connections, but anyone on a slower phone or patchy mobile data stares at a blank or half-loaded first screen.

   Check the first hero slide's file size and serve a phone-width WebP version (under about 200KB) on mobile. Make sure the first slide isn't lazy-loaded, and give it high fetch priority. If the slider loads all its slides at once, load slides 2 and 3 after the page.
   

3. 03Trust and checkout · 10 minutes

   Untick "Email me with news and offers" in checkout

   The marketing checkbox under the email field was already ticked when we reached checkout. Shoppers who notice feel signed up without asking, which is a small knock to trust at the moment you ask for their card. Australia's spam regulator, ACMA, says a pre-ticked box isn't a reliable way to get express consent, so those sign-ups may not be safe to email anyway.

   In Shopify admin, go to Settings → Checkout → Marketing options, and turn off the setting that pre-selects the email sign-up. Pay-off for the list: give the box a reason to tick it (see the rewrite below), and keep the loyalty and subscription sign-ups as the main ways to grow it.
   

4. 04Trust and checkout · 1–2 hours

   Tell shoppers how far they are from free shipping in the cart drawer

   After adding a 1kg bag ($79.00), the cart drawer shows the subtotal and Secure Checkout, but nothing says the shopper is $40 short of free shipping over $119, even though the announcement bar promises it on every page. The cart page doesn't say it either: shipping is "calculated at checkout". A shopper who finds a shipping fee there may drop off, and one who knew about the gap might have added a second bag.

   Turn on the free-shipping progress bar in the cart drawer app (most have one) or the theme. Point the "You may also like" row at products that close a typical gap, and consider a "2 bags" quick add, since a second 1kg bag clears $119 on its own.
   

5. 05Product page · 20 minutes

   Use one set of tasting notes for Orthodox

   The page describes Orthodox's flavour three ways: "chocolate, caramel butterscotch and apple" in the introduction, "Apple jam, fudge, chocolate" in Specifications, and "Chocolate · Caramel · Apple" in Tasting Notes. Coffee buyers read tasting notes closely, especially when choosing between blends, and three different lists make all of them look less exact.

   Pick one list (the Tasting Notes version is the clearest) and use it in all three places. If the specifications come from a product metafield, update the metafield so every size and grind shows the same notes.
   

6. 06Product page · 1 hour

   Open the reviews with the overall rating, not a single four-star review

   The reviews block shows "532 Reviews" in small type, then leads with one four-star review whose whole text is "GOOD TASTE EXPERIENCE". For a blend averaging five stars across 532 reviews, the first review a shopper reads is weaker than the average and says nothing about the coffee.

   In the reviews widget settings, show the rating summary first (average, count, star breakdown), then sort by most helpful or most recent with text. Display two or three reviews that mention taste, milk drinks or the subscription, like the ones already on the home page.
   

7. 07Trust and checkout · 30 minutes

   Stop the loyalty tooltip and chat button covering the page

   A black "LOG IN OR JOIN LOYALTY" tooltip sat over the top right of the header on the home, product and cart pages throughout our visit, covering part of the page and the hero image. The chat button covered the "Grind" label and the Whole Bean option on the product page, and the Country field in checkout. Each covers something a shopper needs, on a small screen with little room to spare.

   Show the loyalty tooltip once per visitor and let it close on its own after a few seconds or on the first scroll. In the chat app (it looks like Gorgias), raise the button's bottom offset on mobile, and hide it on checkout or move it so it doesn't sit over form fields.